The Monthly Media Spend limit is dependent on the plan you select, and resets each month on your billing day.
The amount refers to the amount you can spend via the platform every month, including both Google Shopping campaigns and Programmatic.
As an example, our Growth package comes with a $5,000/month media spend limit.
This means you could have any number of campaigns running simultaneously (across all sub-accounts), up to a combined monthly spend of $5,000.
The spend covers all campaign types (Prospecting, Retargeting, and Google Shopping)
For more information, please visit our pricing page and pick the plan that is best for you!