What is Programmatic Advertising?
It's the automated buying and selling of digital advertising through a complex landscape of ad-exchanges and management platforms. Basically letting a computer place/buy your ads, thus removing human error.
The era of traditional digital advertising driven by humans, is over. Humans make mistakes, need to sleep, recover from hangovers, and take holidays. Programmatic is designed to replace this with machines and smart algorithms. The goal is to increase efficiency and transparency to both the advertiser and the publisher - removing humans from the process wherever possible. This means that advertiser and publishers can spend more time planning, and designing powerful campaigns instead of getting snowed under in admin work.
Want deeper explanation on programmatic? Take a look at our blog article.
Watch the video to understand how Match2One Programmatic Advertising Platform works. Enjoy!