Match2One measures two types of conversions: 

  1. post-view
  2. post click

What is a post-view conversion?
Post view
conversion means that an internet user has seen your ad, and then converted without ever clicking the ad. 

This is a common behavior and usually means that a user saw an ad, opened up a new browser window and either googled, or went directly to your site to complete the purchase / conversion.
We follow the user's behavior during 7 days after they have seen the ad.

Did this answer your question?