Match2One measures two types of conversions: 

  1. Post-view
  2. Post-click

What is a post-view conversion?

Post-view conversion means that an internet user has seen your ad, and then converted without ever clicking the ad. 

This is a common behavior and usually means that a user saw an ad, opened up a new browser window, and either googled or went directly to your site to complete the purchase/conversion.

For post-view conversions, we follow the user's behavior for 7 days after they have seen the ad.

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