Match2One measures two types of conversions: 

  1. post-view
  2. post click

What is a post-view conversion?
Post view
conversion means that a internet user has seen your ad, and then converted without ever clicking the ad. This is a common behaviour and commonly means that a user saw an ad, opened up a new browser window and either googled, or went directly to your site to complete the purchase / conversion. We follow the users behaviour during 7 days after they have seen the ad.

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