Match2One measures two types of conversions:
- post click
What is a post-view conversion?
Post view conversion means that an internet user has seen your ad, and then converted without ever clicking the ad.
This is a common behavior and usually means that a user saw an ad, opened up a new browser window and either googled, or went directly to your site to complete the purchase / conversion.
We follow the user's behavior during 7 days after they have seen the ad.