Before a campaign launches, your ads will be manually audited in order to maintain network quality and security. To forecast wether your ads will pass the audit or not, there are certain rules and policies that your ads have to follow, and which we have listed below.

Must haves - in order to get your ads accepted

There are a couple of must haves in your designs, which are required by the network in order to publish your ads. 

You need to have:

  • your company logo/name visible 
  • a non-misleading landing page, ex. if an ad shows your shoe-brand, you should forward the audience to that webpage, and not a page selling motorbikes

Your banners can not include any of the prohibited content below:

  • Pornography, Nudity, Obscenity, or other "Adult" Content Hate Speech or Defamatory Language 
  • Sale of, or instructions for creating, guns, bombs, ammunition, or weapons 
  • Displaying fake errors to induce user action, or messaging that implies knowledge of a users computer or operating system 
  • Sale of drugs, illegal pharmaceuticals, or paraphernalia 
  • Charging for government forms and services 
  • Enabling or Permitting Piracy
  • Misappropriation of Copyright, Trademark, Trade Secret, or Patent 
  • Executes or Downloads Files without User Interaction 
  • Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, creatives that mimic video players, functional buttons, errors or warnings about viruses, missing codecs, and corrupt disks.  

Your ads also need to be functioning properly, else they can be rejected due to the following reasons:

  • Creative does not display properly
    Can be caused by f.e. caching problems, geo-targeting or capping.
  • Creative improperly rotates brands
    Display multiple, different brands
  • Creative does not click-through properly
    No landing page, 404-error or clicks through in the same window
  • Creative does not contain sufficient brand notification
    Missing clear logo, brand name or URL, branding not matching landing page, branding to small
  • Creative has no assigned landing page
    Creative uses a landing page at campaign or line-item level, but no URL is supplied
  • Landing page is only accessible from a mobile device
  • Creative does not meet minimum standards
    Creative uses a landing page at campaign or line-item level, but no URL is supplied
  • Creative displays PSA
  • Auto-refreshing creative
    Creative refreshes itself or causes entire page to refresh
  • Creative/Landing page prompts download
    Prompts download or external application automatically or on click
  • Expandable/Skin creative set as banner media type Creative features expandable or Skin-like behavior, but is not submitted as such
  • Custom reason
    Audit Management identified prohibited policy (e.g. auto-clicking creatives) not covered in above policies.
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