The Quick Start option allows you to instantly get started with Branding or Traffic Generating campaigns.
Increase Brand Awareness - CPM Optimised campaigns
CPM stands for Cost Per Thousand impressions (Cost Per Mille). In a campaign optimised towards a CPM goal, the AI will be looking for the best exposure for your ads - at the lowest cost possible.
Traffic Generating Campaigns - CPC Optimised Campaigns
CPC stands for Cost Per Click. In a campaign optimised towards a CPC goal, the AI will be targeting the audience that is most believable to click your ads and visit your landing page. The more clicks the campaign gets, the better the AI will get in targeting the right audience, always optimising towards lower Cost Per Click.
Simple as that!
If you wish to take your advertising to the next level, please read more by clicking below: