In order to point you in the right direction, we have calculated the average minimum CPC Optimisation Goal that our customers have used in their campaigns in different categories.

Note: Everything is dependant of your product and banner quality. The actual cost of a click will often be lower than the optimisation goal. However, if an optimisation goal is set too low, it will affect the performance negatively since the algorithm becomes more limited.
 

Therefore, take the following values into consideration when setting your optimisation goal, these values are calculated average CPC prices for each category, but may differ for your products:

 

Alcoholic Beverages and References - $2.3
Apparel -
$1.1
Automotive and Vehicles -
$2.5
Computers and Electronics -
$2
Consumer Loans -
$6
Cosmetics and Hygiene -
$1
Dating -
$1.5
Education -
$1.4
Employment -
$1.2
Family and Parenting -
$1.7
Financial -
$3
Fitness and Health -
$2
Flowers and Gifts -
$1.2
Food and Drink -
$1.6
Gambling - Government-run lottery -
$6
Gambling - Online gambling -
$2.3
Gambling - Sports betting -
$1.5
Health-care -
$1.3
Home and Decor -
$1
Hotels -
$1.5
Insurance -
$1
Internet Properties -
$1.3
Jewelry -
$1.3
Legal -
$1.7
Music -
$1.7
News -
$2.7
Non Profit -
$2.5
Office Supplies -
$1
Online Advertising Companies -
$1.5
Online Games -
$2
Pets -
$1.3
Pharmaceuticals and Supplements -
$1.2
Premium Services -
$1.5
Print and Publications -
$2
Real Estate -
$1
Retail -
$1.3
Software and Web Apps -
$1.5
Sporting Goods -
$1
Sports and Events -
$1.2
Telecommunications -
$2.5
Television -
$2.5
Tobacco and Smoking Products -
$1.3
Toys/Games -
$1.2
Travel Destinations -
$2.5
Travel Services -
$2

 

Related articles

How to create high quality banners: https://www.match2one.com/blog/5-steps-to-create-the-perfect-banner/

Did this answer your question?