Create audiences based on rules that will segment the ‘All website visits’ audience to its sub-audiences.
Audience creation
Step-by-step guide
Click the ‘+' icon in the 'Audiences’ tab.
'Create audience' screen will open from the right.
Provide the audience name and define the conditions that will be applied to it. For more guidance, check the Basic creation rules below.
Basic creation rules
The audience event type is restricted to ‘Page view’. Based on the domain or URL, additional conditions can be applied.
Condition types
View domain - applies to the ‘example.com’ part (highlighted in orange above)
View URL - applies to the entire URL string
Examples
Condition type | Condition | Value | Description |
View domain | contains | example | Matches any URL where the domain includes "example" (e.g., example.com, sub.example.com) |
| not contains | blog | Matches URLs where the domain does not include "blog" (e.g., example.com but not blog.example.com) |
| equals | Matches URLs with the exact domain "example.com" | |
| not equals | Matches URLs where the domain is not "test.com" | |
View URL | contains | search=test | Matches URLs containing "search=test" in the query string |
| not contains | sort_by=date | Matches URLs that do not contain "sort_by=date" in the query string |
| equals | Matches URLs that exactly match the specified full URL | |
| not equals | Matches URLs that are not the specified full URL (e.g., all URLs except https://example.com:80/home) |
Auto-created audiences
Upon installing a ‘Page view’ pixel, an audience called ‘All Website Visits’ is automatically created. Additionally, a corresponding audience of converted users will be created automatically for each UP-based conversion event. These audiences do not require manual creation. The "All Website Visits" audience aggregates users from all page-view events.
Auto-created audiences are:
non-editable
non-removable
Audience preview
Audience preview gives you information about what rules have been applied to create the audience and visual changes of ‘Loads’ for the audience in a chart. You can open ‘Audience Preview’ by clicking the audience’s name or the ‘eye’ icon to the right. From the preview, you can also edit* an audience (change its name or the rules).
Keep in mind: Edit option is only available for user-created audiences
