Conversion creation

Create conversions based on rules that will then categorize conversion events accordingly.

Step-by-step guide

Click the ‘+' icon in the 'Conversions’ tab.
'Create conversion' screen will open from the right.
Provide the audience name and define the conditions that will be applied to it. For more guidance, check the Basic creation rules below.

Basic creation rules

When creating conversions, the same principles as for audience creation apply, with one key difference - conversions can have one of the following event types:

Landing Page
Item View
Add to Cart
Initiate Checkout
Add Payment Info
Purchase
Lead
Sign Up*
First Time Deposit*
Deposit*

*Custom events - these events must be set up on request, so placing them on representative pages will not be enough (contact Customer Support for help)

Condition types

View domain - applies to the ‘example.com’ part
View URL - applies to the entire URL string

Example

Condition type	Condition	Value	Description
View domain	contains	contains	Applies the rule to all conversions on domains containing "example" (e.g., example.com, shop.example.com).
	not contains	admin	Excludes conversions from domains containing "admin" (e.g., URLs with admin.example.com).
	equals	example.com	Targets conversions strictly on "example.com."
	not equals	testsite.com	Excludes conversions from "testsite.com".
View URL	contains	add_to_cart	Tracks conversions on URLs that contain "add_to_cart" to identify add-to-cart events.
	not contains	user=guest	Excludes conversions on URLs with user=guest in the query parameters.
	equals	https://example.com:80/checkout	Tracks conversions occurring specifically on the exact checkout page URL.
	not equals	https://example.com/landing	Excludes conversions from a particular landing page URL.

Conversion preview

Conversion preview gives you information about what rules have been applied to create the conversion, as well as visual changes of ‘Loads’ in a chart. You can open ‘Conversion Preview’ by clicking the conversion’s name or the ‘eye’ icon to the right. From the preview, you can also edit a conversion (change its name or the rules).