An ad tag, also known as a third-party ad tag, is a snippet of HTML5 or JavaScript code generated from a third-party ad server that is placed on the website that sends a request to the ad server to show an ad in a given place.
In the Match2One platform, we do have built-in support for multiple ad tag providers. In the list below, we have gathered examples of the macros we currently support, and how they look.
Supported third-party tags
Integral Ad Science
<ins class='dcmads' style='display:inline-block;width:160px;height:600px'
data-dcm-placement='N5260.128440.AD2ONE/B10645463.142074837'
data-dcm-rendering-mode='iframe'
data-dcm-https-only
data-dcm-resettable-device-id=
data-dcm-app-id=>
<script src='fw.adsafeprotected.com/rjss/googletagservices.com/69323/12108460/dcm/dcmads.js'></script>
</ins>
AdForm
<script language="javascript" src="track.adform.net/adfscript/?bn=14966567"></script>
<noscript>
<a href="track.adform.net/c/?bn=14966567;c=0" target="_blank">
<img src="track.adform.net/adfserve/?bn=14966567;srctype=4" border="0" width="300" height="250" alt="">
</a>
</noscript>
DoubleClick
<A HREF="ad.doubleclick.net/ddm/jump/N5457.128440AD2ONE1/B10587354.141445298;sz=970x250?">
<IMG SRC="ad.doubleclick.net/ddm/ad/N5457.128440AD2ONE1/B10587354.141445298;sz=970x250;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=970 HEIGHT=250 ALT="Advertisement">
</A><SCRIPT language='JavaScript1.1' SRC="ad.doubleclick.net/ddm/adj/N5457.128440AD2ONE1/B10587354.141445298;sz=970x250;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;?">
</script><SCRIPT language='JavaScript1.1' SRC="ad.doubleclick.net/ddm/adj/N5457.128440AD2ONE1/B10587354.141445298;sz=970x250;ord=;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;?">
</script>
<NOSCRIPT> <A HREF="ad.doubleclick.net/ddm/jump/N5457.128440AD2ONE1/B10587354.141445298;sz=970x250;?">
<IMG SRC="ad.doubleclick.net/ddm/ad/N5457.128440AD2ONE1/B10587354.141445298;sz=970x250;ord=;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=970 HEIGHT=250 ALT="Advertisement">
</A>
</NOSCRIPT>
BannerFlow
<iframe src="embed.bannerflow.com/iframe?placement=589476f55a4e8649bcf35eaf&targeturl=http%253A%252F%252Fwww.example.com%252Fse%252Fexample%253Futm_source%253Dmatch2one%2526utm_campaign%253example2%2526utm_medium%253Dbanner" style="border:none;width:160px;height:600px;" frameborder="0" scrolling="no"></iframe><script src="embed.bannerflow.com/58ac2b979c0bdc6140721ea4?targeturl=http%253A%252F%252Fwww.example.com%252Fse%252example%253Futm_source%253Dmatch2one%2526utm_campaign%253example%2526utm_medium%253Dbanner" async></script>
Adoveo
<script type="text/javascript" src="//example.adoveo.com/embed/js/?id=4&env=dist"></script><noscript><a href="//example.adoveo.com/embed/href/?id=4&env=dist" target="_blank"><img src="//example.adoveo.com/embed/img/?id=4&env=dist" border="0" width="320" height="320" alt=""/></a></noscript>
Creatopy
<script type="text/javascript"> var embedConfig = { "clickTag": "${CLICK_URL}${M2O_LANDING_PAGE_URL_RAW}", "hash": "abc", "height": 200, "network": "175_1133332", "t": "${CACHEBUSTER}", "targetId": "{COUNTRY}", "type": "html5", "userId": 1234567, "width": 200 }; </script> <script type="text/javascript" src="https://live-tag.creatopy.net/embed/embed.js"></script>
Uploading Ad Tags
You can upload ad tags through Creative Studio, or during the campaign creation. If you choose the second option, your ads will be automatically added to your Creative Studio for possible future use.
Through Creative Studio:
Navigate to your Creative Studio, and click ''Upload''.
In the pop-up window select the AD TAGS tab.
Paste your ad tag script into the 'Ad tag' text field and click ''Verify ad tag''.
If there are no errors on the way and we will be able to verify your tag, you'll need to name your creative and save it by clicking 'Save ad tag' button. Selected creatives will be added to your Creative Studio.
Through Campaign Creator:
Start with opening Campaign Creator by clicking ''+ New Campaign'' button in the top navigation bar.
In the 'Creatives' step, click 'Upload from computer'.
In the pop-up window select the AD TAGS tab.
Paste your ad tag script into the 'Ad tag' text field and click ''Verify ad tag''.
If there are no errors on the way and we will be able to verify your tag, you'll need to name your creative and save it by clicking 'Save ad tag' button. Selected creatives will be added to your campaign and Creative Studio.
You didn't find your ad tags/macro in this list? No problem!
Our Customer Success Managers will be able to guide you further: