Installing tracking pixels is one of the most important things to complete when you start your journey with Match2One. It's the way to connect Match2One to your website. There are 2 types of pixels, Segment Pixel and Conversion Pixel, and in this guide we'll explain you how to install your Segment Pixel using Google Tag Manager.

Segment Pixel tracks information on your website visitors and feeds our AI with data for the best optimisation of your campaigns.

To install pixels using this guide, you'll need an account at Google Tag Manager. If you don't have it already, you can create one for free here.

1. Go to your Match2One account and in the 'Tracking' section copy your unique segment script. Remember to check the 'Use a JavaScript tag' box.

2. Go to Google Tag Manager, log in to your account and select the container for your website.

3. Select ''Add a new tag''.

4. Select ''Tag configuration''.

5. Select ''Custom HTML Tag''.

6. Paste the script you copied earlier into the HTML text area.

7. Scroll down and click ''Triggering''.

8. Choose ''All pages'' as a trigger.

9. Click ''Add exception''.

10. Choose the trigger you are using for the conversion script and click ''Save''
(If you are not using a conversion script you can skip this and proceed to the next step).

11. Name your tag and click ''Save''.

12. Publish your changes.

13. Click ''Publish'' again.

14. Optionally you can add a description, or ''Skip'' this step.

15. Congratulations, your segment pixel is firing!