Creative Audit

Meet the policy requirements in order to get your creatives audited

Match2One avatar
Written by Match2One
Updated over a week ago

Before a campaign launches, your ads will be manually audited in order to maintain network quality and security. To forecast whether your ads will pass the audit or not, there are certain rules and policies that your ads have to follow, which we have listed below.

Must-haves to get your ads accepted

Display ads requirements:

There are a couple of must-haves in your designs that are required by the network to publish your ads. 

Your ads need to have the following:

  • Visible logo/name of your company

  • A Call-To-Action button - inviting a user to click on the banner

  • A non-misleading landing page, ex. if an ad shows your shoe brand, you should forward the audience to that webpage, and not a page selling motorbikes


Native ads requirements:

Creation of native ads is easier than display ads.

Your ads need to have the following:

  • Image - picture, preferably without a logo/brand name or any texts

  • Headline/title

  • Brand name

  • Description (optional)

  • A Call-To-Action (optional)

Prohibited content

Your banners can not include any of the prohibited content below:

  • Pornography, Nudity, Obscenity, or other "Adult" Content

  • Hate Speech, Violence, or Discrimination

  • Dangerous Items, e.g., sale of, or instructions for creating guns, bombs, ammunition, or weapons 

  • Displaying fake errors to induce user action or messaging that implies knowledge of a user's computer or operating system 

  • Sale of drugs, illegal pharmaceuticals, or paraphernalia 

  • Charging for government forms and services 

  • Enabling or Permitting Piracy

  • Misappropriation of Copyright, Trademark, Trade Secret, or Patent 

  • Executes or Downloads Files without User Interaction 

  • Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, creatives that mimic video players, functional buttons, errors or warnings about viruses, missing codecs, and corrupt disks

  • Tobacco Products

  • Spam and Mail Fraud

  • Sensitive Health Topics

Rejected audit reasons

Your ads also need to be functioning properly, else they can be rejected due to the following reasons:

  • Creative does not display properly
    Can be caused by f.e. caching problems, geo-targeting, or capping.

  • Creative improperly rotates brands
    Display multiple, different brands

  • Creative does not click-through properly
    No landing page, 404-error, or clicks through in the same window

  • Creative does not contain sufficient brand notification
    Missing clear logo, brand name, or URL, branding not matching landing page, branding to small

  • Creative has no assigned landing page
    Creative uses a landing page at the campaign or line-item level, but no URL is supplied

  • Landing page is only accessible from a mobile device

  • Creative does not meet minimum standards
    Creative uses a landing page at the campaign or line-item level, but no URL is supplied

  • Creative displays PSA

  • Auto-refreshing creative
    Creative refreshes itself or causes the entire page to refresh

  • Creative/Landing page prompts download
    Prompts download or external application automatically or on click

  • Expandable/Skin creative set as banner media type Creative features expandable or Skin-like behavior, but is not submitted as such

  • Custom reason
    Audit Management identified prohibited policy (e.g. auto-clicking creatives) not covered in the above policies.

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