Installing tracking pixels is one of the most important things to complete when you start your journey with Match2One. It's the way to connect Match2One to your website. There are 2 types of pixels, Segment Pixel and Conversion Pixel, and in this guide, we'll explain to you how to install your Segment Pixel by manually placing it on your website.
Segment Pixel tracks information on your website visitors and feeds our AI with data for the best optimisation of your campaigns.
To install Match2One Segment Pixel, you'll need to copy your unique segment script that you can find in Tracking > Tracking installation > Manual Installation > Segment Pixel and place it on all of your website's pages.
You can either use an Image Pixel or a JavaScript Tag.
Image Pixel
An Image Pixel is a simple HTML <img> tag that loads an invisible 1x1 pixel image on the page and is used when an advertiser's website doesn’t accept JavaScript code.
To install an Image Pixel, copy the snippet of code you can find in your Tracking section and paste it into the head section on all of your website's pages, just before the closing head tag (</head>).
Example:
<!-- Segment Pixel - ALLPAGES_REM - DO NOT MODIFY -->
<img src="https://secure.adnxs.com/seg?add=00000000&t=2" width="1" height="1" />
<!-- End of Segment Pixel -->
Important: You must use your unique pixel code before placing it on your site - you can find it under the Tracking > Tracking Installation > Manual Installation > Segment Pixel > Image Pixel.
JavaScript Tag
To install a JavaScript tag, choose the 'JavaScript Tag' box, copy the snippet of code you can find in your Tools section, and place it into your head section, just before the closing head tag (</head> ).
Example:
<!-- Segment Pixel - ALLPAGES_REM - DO NOT MODIFY -->
<script src="https://secure.adnxs.com/seg?add=00000000&t=1" type="text/javascript"></script>
<!-- End of Segment Pixel -->
Important: You must use your unique pixel code before placing it on your site - you can find it under the Tracking > Tracking Installation > Manual Installation > Segment Pixel > JavaScript Tag.
Don't want to install your Segment Pixel manually?
Check how to install it with the help of Google Tag Manager:
Also, make sure to install the Conversion Pixel: