Measuring campaigns by Return On Ad Spend (ROAS) is growing in popularity because it provides the most important information for campaign success: revenue.

ROAS is a programmatic reporting metric that measures the revenue a company receives per dollar spent on an online advertising campaign. The higher the return, the more effective the ad campaign is.

This is calculated by dividing the total revenue by the total spend for a campaign. The total revenue is the sum of the order values your campaign has generated, and the total spend is the total amount of money invested in ad impressions.

Simply put, a positive ROAS (above 1.0x) means your campaign is generating more revenue than it spends.

On Match2One's platform, you can optimise for ROAS and find more information on ROAS results for a specific campaign or a group of campaigns, filtered in the Dashboard.

In a day-by-day performance report, you can find out how the ROAS has changed over time. Other ROAS-related metrics are available at the campaign level and per creative, so you can easily compare revenue generated by different creatives or banner sizes.

You will also find a padlock icon next to a date indicating whether the attribution window for that day is open or closed. Once the attribution window is closed for both post-click and post-view conversions, the padlock icon will turn grey, and the attribution metrics (Conversions, CPA, Revenue, and ROAS) will not change.

To track ROAS or use it as an optimisation method, you'll need a Conversion Pixel (with order value) that includes a reference to the order value and your currency code. To find out more about the installation, go to installation using Google Tag Manager.