Limited Content: Adult Content
Malgorzata Pietruszka avatar
Written by Malgorzata Pietruszka
Updated over a week ago


Adult Content advertising is eligible in selected countries. Please contact our Customer Support Team to find out what rules apply to adult content advertising in your market of interest.


Adult content is classified if the ad copy or the target website feature sexually explicit content, including, but not limited to:

  • Pornography.

  • Dating sites with a clear intent for sexual encounters, where the website content features graphic images on the landing page, or the language is graphic or explicit in nature.

  • Sites that promote porn stars and their personal brand.

  • Sites where sex toys are the prominent feature of the site.

  • Risqué content which could include:

    • Language that refers to the act of sex for pleasure.

    • Content intended to titillate the user to think about sex or refers to products that aid in the act of sex.

    • Content or imagery that suggests the sexualization of an ordinary object.

Prohibited adult content

Advertising that includes keyword variations, ads, or websites that relate in any way to illegal, non-consensual, denigrating, obscene, or violent activity, including bestiality, brutality, torture, death, illegal drug use, cruelty, prostitution, pedophilia, rape, incest, extreme or shocking sex, child pornography, strippers/strip clubs, escorts or content that relates to persons who are, or are portrayed to be, under the legal age permitted in applicable jurisdictions.

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