NOTE:
Additional restrictions may apply for beauty and cosmetics advertising in specific countries. Please contact our Customer Support Team to find out what rules apply to adult content advertising in your market of interest.
Beauty and cosmetics advertising - rules
You cannot use:
Ads that are misleading and promote false, unrealistic, or extreme results are prohibited. This includes misleading comparative claims to pharmaceuticals or surgical procedures.
Any before and after photographs/comparisons must not be presented deceptively.
Advertisers should not manipulate an image to the point that it goes beyond the look that the cosmetic product alone can achieve.
Ad format-specific requirements
Display
Claims must be supported by clinical studies, appropriate consumer testing, and/or other scientific evidence.
Images focused on dermatological conditions are not allowed.
Medical treatments for cosmetic purposes are not allowed.
Native
Claims must be supported by clinical studies, appropriate consumer testing, and/or other scientific evidence.
Images focused on dermatological conditions are not allowed.
Medical treatments for cosmetic purposes are not allowed.