NOTE:
Weapons, knives, firearms, and ammunition advertising may be eligible for additional restrictions in selected countries. Please contact our Customer Support Team to find out what rules apply to your market of interest.
Weapons, knives, firearms, and ammunition advertising - general rules
Advertising that promotes products whose primary use is violence or could cause harm to an individual is not allowed. Such content includes:
Knives as weapons
Knives that are positioned as weapons or whose primary use is violence, including switchblade knives, disguised knives, buckle knives, lipstick case knives, air gauge knives, knuckle knives, and writing pen knives.
Guns
Guns, firearms, ammunition, integral weapons parts, accessories that are attachable to or that aid in the use of a gun or firearm, products designed to create ammunition or guns, and products that aid in ammunition reloading.
Guns capable of firing a projectile by any method; for example, rifles, shotguns, handguns, semi-automatic or automatic guns, potentially functional replicas or antiques, blank guns, BB guns, paintball guns, and air guns.
Ammunition; for example, bullets, cartridges, and BB pellets.
Integral parts, including magazines, stocks, trigger assemblies, hammers, pulls, firing pins, barrels, silencers, and converters.
Accessories that are attachable to a weapon; for example, scopes and grips.
Products designed to create ammunition or aid in reloading; for example, bullet presses and reloaders.
Militia ordinance and grenades
Ordinance (military weaponry, ammunition, and related parts), even if the item is unserviceable or has been "demilitarized.”
Grenades, including metal military practice grenades, rifle grenades, dummy grenades, grenade launcher attachments, and mines, even if the item is unserviceable or has been “demilitarized.”
Other weapons
Brass, plastic, or metal knuckles.
Leaded canes, staffs, crutches, or sticks.
Zip guns, sand clubs, saps, or blackjacks.