Misleading, deceptive content, harmful content, or content that otherwise threatens public or personal safety, physical, mental, or financial health, or content whose primary purpose is to create controversy is prohibited. Examples include, without limitations: unsubstantiated claims; fraudulent free offers or pricing claims; sensationalized text or images; content that isn’t related to the product/service being promoted; misrepresentations; unauthorized promotion of third-party products and services; information influence operations, foreign interference, false or misleading content that may cause public harm, or other similar behaviors (“disinformation”).
Information integrity
This includes, without limitations, prohibiting:
Ads or sites that contain or lead to disinformation or that may otherwise be untruthful or deceptive in any way.
Ads that lead to landing pages containing disinformation or other false, untruthful, or deceptive content.
Unsubstantiated claims
Advertising that includes unproven claims or endorsements, including unauthorized celebrity endorsements, isn’t allowed.
Misleading ads
All messaging, content, and images must adhere to FTC requirements and guidelinesOpens in new window (or market equivalent) for truth in advertising.
Messaging/content unrelated to the topics on the landing page site is not permitted.
It’s unacceptable for an advertiser to give the appearance of knowing privileged or confidential information about the user.
Advertisers may be asked to provide third-party substantiation to support certain claims.
Ads cannot use false or misleading information about the geographical origin, nature, or quality of a product or service that gives the impression of a link if one doesn’t exist.
Ads cannot omit information that a trader’s required to provide to a consumer. This would be considered a misleading omission.
Ads may not suggest or imply endorsement from a well-known entity such as an official or celebrity when such endorsement is untrue. For example, images may not feature a known actor in conjunction with a product unless that actor has agreed to promote or endorse the product and the advertiser has permission to promote the same.
Advertisements and landing pages that may be considered faux blogs, articles, press releases, false product reviews, or that simulate editorial or content sites aren’t acceptable.
Prices and payment terms must be clear and accurate. Subscription services must be clearly disclosed upfront.
Ads and landing pages must not charge money for products or services that are widely available elsewhere for free or otherwise exploit users’ unfamiliarity with standard costs.