How do you prevent ad and click fraud?
We have a system in place that detects fraudulent activities or abnormalities in publisher/user behavior and automatically blocks any inventory that is viewed as fraud, or potential fraud. We have third-party systems in place to extend this and have built our platform on top of Xandr, which has its standard brand protection and fraud prevention systems in place.
How do you comply to brand safety?
Our anti-fraud program acts as a guardian for your brand. If you want to block out certain publishers you can do so by creating a blacklist. You can also disable and exclude categories of websites, such as gambling - and that way, control where your ads are displayed.