When advertising in the European Economic Area (EEA), Switzerland, or the United Kingdom, businesses must comply with strict data protection regulations like the General Data Protection Regulation (GDPR) and the UK Data Protection Act. A critical component of this compliance is the inclusion of Consent Mode in your tracking pixels.
What is Consent Mode?
Consent Mode is a feature that allows you to adjust how your tracking pixels behave based on the user’s consent status. It ensures that tracking technologies such as cookies and other data collection mechanisms only activate if the user has given explicit consent.
Why is Consent Mode Important?
Regulatory Compliance: The GDPR and related regulations require businesses to obtain explicit consent from users before processing personal data. Failure to do so can result in substantial fines and legal action. Consent Mode helps you comply by preventing data collection until consent is granted.
User Trust: By respecting user privacy and consent choices, you build trust with your audience. This transparency can improve your brand reputation and customer loyalty.
Accurate Data Collection: Implementing Consent Mode ensures that the data you collect is compliant and accurate. This leads to better targeting and more effective advertising campaigns, as the data reflects the preferences of users who have chosen to engage with your brand.
Complete list of countries we will require consent set for:
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.
How to add Consent Mode in tracking?
Contact your Customer Support Manager for details or follow the steps below:
Head over to the Tracking section from the left navigation bar.
Click the 'Tracking installation' icon.
Make sure to check the 'Set up user content' checkbox. When you do, the pixel snippet will get updated accordingly. You can copy the code when clicking once anywhere inside the text field.
Follow the same instructions for 'Events' pixels.