# Match2One Help Center

> Help center for Match2One

## FAQ

- [What is the cost to show your ads?](https://help.match2one.com/en/articles/2136236-what-is-the-cost-to-show-your-ads.md): How much do we pay to show your ads?
- [How does Match2One prevent ad and click fraud and secure brand safety?](https://help.match2one.com/en/articles/841667-how-does-match2one-prevent-ad-and-click-fraud-and-secure-brand-safety.md): Fraud prevention & brand safety
- [Can I reactivate a campaign after it has ended?](https://help.match2one.com/en/articles/6531290-can-i-reactivate-a-campaign-after-it-has-ended.md)
- [Why is my campaign pending?](https://help.match2one.com/en/articles/6730431-why-is-my-campaign-pending.md)
- [Is it possible to target users by IP?](https://help.match2one.com/en/articles/6531281-is-it-possible-to-target-users-by-ip.md)
- [Can I delete a campaign?](https://help.match2one.com/en/articles/6531288-can-i-delete-a-campaign.md)
- [What is the minimum number of visitors for a retargeting campaign to serve?](https://help.match2one.com/en/articles/6531284-what-is-the-minimum-number-of-visitors-for-a-retargeting-campaign-to-serve.md)
- [Can I run multiple ad groups under one campaign?](https://help.match2one.com/en/articles/6530549-can-i-run-multiple-ad-groups-under-one-campaign.md)
- [How much budget do I need to spend before I see results?](https://help.match2one.com/en/articles/1560091-how-much-budget-do-i-need-to-spend-before-i-see-results.md)
- [What are post-view conversions?](https://help.match2one.com/en/articles/726053-what-are-post-view-conversions.md)
- [What are post-click conversions?](https://help.match2one.com/en/articles/726023-what-are-post-click-conversions.md)
- [Can I see the websites where my ads are being shown?](https://help.match2one.com/en/articles/6531277-can-i-see-the-websites-where-my-ads-are-being-shown.md)
- [What is the lookback window for attributing conversions?](https://help.match2one.com/en/articles/6462760-what-is-the-lookback-window-for-attributing-conversions.md)
- [Why are my ads being shown to countries outside my target geolocations?](https://help.match2one.com/en/articles/6524931-why-are-my-ads-being-shown-to-countries-outside-my-target-geolocations.md)
- [What time zone is set for my account?](https://help.match2one.com/en/articles/6530974-what-time-zone-is-set-for-my-account.md)
- [What currencies are available for billing?](https://help.match2one.com/en/articles/6530979-what-currencies-are-available-for-billing.md)
- [What is media spend?](https://help.match2one.com/en/articles/6534086-what-is-media-spend.md): Fuel to your campaigns
- [How to add a new account?](https://help.match2one.com/en/articles/704185-how-to-add-a-new-account.md): An easy guide on how to add a new brand or an account
- [How to add more users and manage user permissions?](https://help.match2one.com/en/articles/704190-how-to-add-more-users-and-manage-user-permissions.md): An easy guide on adding users and managing user permissions

## Getting started with Match2One

- [First steps in the Match2One platform](https://help.match2one.com/en/articles/4799128-first-steps-in-the-match2one-platform.md): How to make your onboarding smooth
- [What to expect before you launch a campaign](https://help.match2one.com/en/articles/1163233-what-to-expect-before-you-launch-a-campaign.md): Conversions, Clicks, Google Analytics, Tracking and Reporting

## Installation

- [Consent mode in tracking pixels](https://help.match2one.com/en/articles/9805721-consent-mode-in-tracking-pixels.md): Why you need to include consent mode for advertising in EEA, Switzerland, or UK
- [Universal Pixel](https://help.match2one.com/en/articles/10842485-universal-pixel.md): Basic terminology
- [Audiences](https://help.match2one.com/en/articles/10922545-audiences.md): Guide on audience creation and management
- [Conversions](https://help.match2one.com/en/articles/10923230-conversions.md): Guide on conversion creation and management
- [Implementing the M2O Pixels in GTM with Consent Mode.](https://help.match2one.com/en/articles/12672882-implementing-the-m2o-pixels-in-gtm-with-consent-mode.md): Learn how to set up Match2One tracking pixels in Google Tag Manager \(GTM\) while respecting user privacy with Google Consent Mode.
- [How to install tracking: Neto eCommerce](https://help.match2one.com/en/articles/2476755-how-to-install-tracking-neto-ecommerce.md): Set up segment and conversion tracking on your Neto website.
- [How to install pixels: WooCommerce](https://help.match2one.com/en/articles/1954307-how-to-install-pixels-woocommerce.md): Set up conversion tracking on your WooCommerce website
- [How to install pixels: Wordpress](https://help.match2one.com/en/articles/2108224-how-to-install-pixels-wordpress.md): Set up segment and conversion tracking on your Wordpress website
- [M2O IMG Tag Cachebuster – Implementation Guide](https://help.match2one.com/en/articles/13631515-m2o-img-tag-cachebuster-implementation-guide.md): Implementing a Image Tag Cachebuster
- [Data Match2One provides via Macros in click URLs.](https://help.match2one.com/en/articles/15221377-data-match2one-provides-via-macros-in-click-urls.md)

## Ads

- [Native Ads](https://help.match2one.com/en/articles/5508489-native-ads.md): Format guidelines, creating & using native ads
- [Display Ads](https://help.match2one.com/en/articles/6504582-display-ads.md)
- [Image Ads](https://help.match2one.com/en/articles/4805259-image-ads.md): Format guidelines, uploading & using image ads
- [HTML5 Ads](https://help.match2one.com/en/articles/1910027-html5-ads.md): How to upload HTML5 banners
- [Ad Tags](https://help.match2one.com/en/articles/2108217-ad-tags.md): What third-party tags does Match2One support?
- [What is a clickTag?](https://help.match2one.com/en/articles/1870408-what-is-a-clicktag.md): What is a clickTag and how do I install it?
- [Editing Native Ads](https://help.match2one.com/en/articles/5534906-editing-native-ads.md): Update an image, or change other attributes of your native ads
- [Creating Native Ads](https://help.match2one.com/en/articles/5534516-creating-native-ads.md): Create and adjust native ads
- [Editing Display Ads](https://help.match2one.com/en/articles/4854754-editing-display-ads.md): How to edit your ads?
- [Recommended Ad Sizes](https://help.match2one.com/en/articles/492799-recommended-ad-sizes.md): What banner sizes you should use for your campaigns?
- [Ad File Size](https://help.match2one.com/en/articles/6389236-ad-file-size.md): ...and why it matters
- [Creative Audit](https://help.match2one.com/en/articles/2140404-creative-audit.md): Meet the policy requirements in order to get your creatives audited

## Campaigns

- [Ad formats](https://help.match2one.com/en/articles/5508527-ad-formats.md)
- [Campaign budget](https://help.match2one.com/en/articles/2193090-campaign-budget.md): What to consider when setting a campaign budget
- [Potential Reach](https://help.match2one.com/en/articles/7024232-potential-reach.md)
- [Advanced Targeting Settings](https://help.match2one.com/en/articles/1044032-advanced-targeting-settings.md)
- [How to create a block- or allowlist](https://help.match2one.com/en/articles/1088614-how-to-create-a-block-or-allowlist.md): Select what sites you want your ads to be displayed on or what sites you don't want to show your ads on
- [Contextual categories](https://help.match2one.com/en/articles/8294632-contextual-categories.md)
- [Site Audiences](https://help.match2one.com/en/articles/9414720-site-audiences.md)
- [Changing campaign optimisation](https://help.match2one.com/en/articles/1043953-changing-campaign-optimisation.md): Can I change the optimisation goal for my campaign?
- [Editing a campaign](https://help.match2one.com/en/articles/4865720-editing-a-campaign.md): How to edit your campaign
- [User Status vs. Delivery Status](https://help.match2one.com/en/articles/6466009-user-status-vs-delivery-status.md)
- [Pausing, stopping or reactivating campaigns](https://help.match2one.com/en/articles/1043967-pausing-stopping-or-reactivating-campaigns.md): How to pause a campaign, stop, or reactivate it
- [Transferring campaign funds](https://help.match2one.com/en/articles/2108398-transferring-campaign-funds.md): A short guide on how to transfer funds from an existing campaign
- [Campaign Models](https://help.match2one.com/en/articles/2197392-campaign-models.md): What types of campaigns can I run?
- [Prospecting](https://help.match2one.com/en/articles/700922-prospecting.md): Find new customers and make them aware of your brand
- [Retargeting](https://help.match2one.com/en/articles/700913-retargeting.md): Bring back visitors that left your website without converting
- [Contextual](https://help.match2one.com/en/articles/7956381-contextual.md)
- [Campaign objective](https://help.match2one.com/en/articles/2168311-campaign-objective.md): What do you want to achieve with your campaign?
- [Optimisation goal value](https://help.match2one.com/en/articles/4858754-optimisation-goal-value.md): How to set the right goal for your campaign
- [CPM Optimisation](https://help.match2one.com/en/articles/2180194-cpm-optimisation.md): Cost Per Mille Optimisation
- [CPC Optimisation](https://help.match2one.com/en/articles/2180535-cpc-optimisation.md): Cost Per Click Optimisation
- [CPA Optimisation](https://help.match2one.com/en/articles/2189398-cpa-optimisation.md): Cost Per Acquisition Optimisation
- [ROAS Optimisation](https://help.match2one.com/en/articles/4777553-roas-optimisation.md): Return On Ad Spend Optimisation

## Reporting & Attribution

- [Navigating the dashboard](https://help.match2one.com/en/articles/4866741-navigating-the-dashboard.md): Let us guide you through different dashboard reports
- [Measuring campaign performance with ROAS](https://help.match2one.com/en/articles/4769109-measuring-campaign-performance-with-roas.md): The only metric measuring profitability of your campaigns
- [Discrepancies between Google Analytics and Match2One](https://help.match2one.com/en/articles/1050792-discrepancies-between-google-analytics-and-match2one.md): Reasons for discrepancies between Google Analytics and Match2One
- [What is the 'Other' record in the 'Publisher website performance' or 'Geolocations' report?](https://help.match2one.com/en/articles/4865875-what-is-the-other-record-in-the-publisher-website-performance-or-geolocations-report.md)
- [Reporting API](https://help.match2one.com/en/articles/8832275-reporting-api.md)
- [Reporting currency](https://help.match2one.com/en/articles/9891845-reporting-currency.md)

## Settings

- [Download a payment receipt or invoice](https://help.match2one.com/en/articles/1043986-download-a-payment-receipt-or-invoice.md): Access and download a payment receipt or invoice
- [Request an invoice](https://help.match2one.com/en/articles/4879048-request-an-invoice.md): How to add funds to your account using an invoice
- [Adding funds to your account](https://help.match2one.com/en/articles/492778-adding-funds-to-your-account.md): How to add funds to your account using credit card or bank transfer
- [Adding funds to your account](https://help.match2one.com/en/articles/495344-adding-funds-to-your-account.md): How do I add funds to my Match2One account?
- [Pay with credit card when launching a campaign](https://help.match2one.com/en/articles/921234-pay-with-credit-card-when-launching-a-campaign.md)
- [How much does Match2One cost?](https://help.match2one.com/en/articles/725410-how-much-does-match2one-cost.md): Subscription fee & media spend
- [Match2One Pricing Plans](https://help.match2one.com/en/articles/3209202-match2one-pricing-plans.md): General information on Match2One's pricing plans.
- [Can I get a free trial?](https://help.match2one.com/en/articles/3209121-can-i-get-a-free-trial.md): Subscription pricing and free trials
- [Does my monthly subscription plan include sub-accounts?](https://help.match2one.com/en/articles/3209201-does-my-monthly-subscription-plan-include-sub-accounts.md): What subscription plans include sub accounts
- [How do I pay for my online advertising?](https://help.match2one.com/en/articles/3209110-how-do-i-pay-for-my-online-advertising.md): Media budget and ad spend
- [Can I pay my monthly subscription plan using an invoice?](https://help.match2one.com/en/articles/3209171-can-i-pay-my-monthly-subscription-plan-using-an-invoice.md): Invoice payments and subscription plans
- [My credit card was not accepted, what do I do?](https://help.match2one.com/en/articles/3209163-my-credit-card-was-not-accepted-what-do-i-do.md): Failed payments and declined credit cards
- [How do I change my subscription plan?](https://help.match2one.com/en/articles/3209078-how-do-i-change-my-subscription-plan.md): Here's how to change, upgrade or downgrade your subscription plan.
- [How do I cancel my monthly subscription?](https://help.match2one.com/en/articles/3209132-how-do-i-cancel-my-monthly-subscription.md): How to Cancel your monthly subscription plan and how this will affect your account.
- [What is the Monthly Media Spend limit?](https://help.match2one.com/en/articles/3209077-what-is-the-monthly-media-spend-limit.md): An explanation of Monthly Media Spend limits
- [How often and when do I get charged for my monthly subscription?](https://help.match2one.com/en/articles/3209166-how-often-and-when-do-i-get-charged-for-my-monthly-subscription.md): Payment dates and intervals
- [What happens if I exceed my Monthly Media Spend Limit?](https://help.match2one.com/en/articles/3209069-what-happens-if-i-exceed-my-monthly-media-spend-limit.md): It's time to upgrade your plan
- [Can I get access to more strategic support or consultative hours with Match2One's specialists?](https://help.match2one.com/en/articles/3209098-can-i-get-access-to-more-strategic-support-or-consultative-hours-with-match2one-s-specialists.md): Find out how you can get more help with setting up your campaign strategies or creative support.
- [Do you have specific features for agencies?](https://help.match2one.com/en/articles/3209085-do-you-have-specific-features-for-agencies.md): Sub-accounts, custom reports, and management services
- [Do you offer marketing services?](https://help.match2one.com/en/articles/3209091-do-you-offer-marketing-services.md): Management services, strategic consultations and creative support

## Integrations

- [Google Analytics](https://help.match2one.com/en/articles/5158098-google-analytics.md): Even smarter optimisation and better performance
- [Traffic quality](https://help.match2one.com/en/articles/6883685-traffic-quality.md)

## Terms and Conditions

- [Match2One Cookie Declaration](https://help.match2one.com/en/articles/2473748-match2one-cookie-declaration.md)
- [General Terms & Conditions](https://help.match2one.com/en/articles/701716-general-terms-conditions.md): Match2One AB Terms & Conditions
- [Match2One GDPR Compliancy for customers](https://help.match2one.com/en/articles/2473625-match2one-gdpr-compliancy-for-customers.md): How to inform your website visitors of Match2One’s pixel
- [Privacy & Policy](https://help.match2one.com/en/articles/701720-privacy-policy.md): Match2One AB Privacy and Policy
- [Overview](https://help.match2one.com/en/articles/8278902-overview.md): Overview of all advertising policies
- [Limited Content](https://help.match2one.com/en/articles/8278900-limited-content.md)
- [Limited Content: Adult Content](https://help.match2one.com/en/articles/8279212-limited-content-adult-content.md)
- [Limited Content: Alcohol](https://help.match2one.com/en/articles/8279216-limited-content-alcohol.md)
- [Limited Content: Beauty and cosmetics](https://help.match2one.com/en/articles/8281931-limited-content-beauty-and-cosmetics.md)
- [Limited Content: Dating/personals](https://help.match2one.com/en/articles/8281977-limited-content-dating-personals.md)
- [Limited Content: Finance](https://help.match2one.com/en/articles/8281994-limited-content-finance.md)
- [Limited Content: Food products](https://help.match2one.com/en/articles/8282013-limited-content-food-products.md)
- [Limited Content: Gambling and lotteries](https://help.match2one.com/en/articles/8282028-limited-content-gambling-and-lotteries.md)
- [Limited Content: Government services and content](https://help.match2one.com/en/articles/8282090-limited-content-government-services-and-content.md)
- [Limited Content: Legal services](https://help.match2one.com/en/articles/8282093-limited-content-legal-services.md)
- [Limited Content: Online gaming](https://help.match2one.com/en/articles/8282140-limited-content-online-gaming.md)
- [Limited Content: Other](https://help.match2one.com/en/articles/8282151-limited-content-other.md)
- [Limited Content: People finder and research sites](https://help.match2one.com/en/articles/8282165-limited-content-people-finder-and-research-sites.md)
- [Limited Content: Pharmacy and healthcare products and services](https://help.match2one.com/en/articles/8282184-limited-content-pharmacy-and-healthcare-products-and-services.md)
- [Limited Content: Political content](https://help.match2one.com/en/articles/8282401-limited-content-political-content.md)
- [Limited Content: Pricing](https://help.match2one.com/en/articles/8282405-limited-content-pricing.md)
- [Limited Content: Promotion of 3rd-party products and services](https://help.match2one.com/en/articles/8282451-limited-content-promotion-of-3rd-party-products-and-services.md)
- [Limited Content: PSA and awareness campaigns](https://help.match2one.com/en/articles/8282458-limited-content-psa-and-awareness-campaigns.md)
- [Limited Content: Psychics, tarot readings, fortune tellers](https://help.match2one.com/en/articles/8282463-limited-content-psychics-tarot-readings-fortune-tellers.md)
- [Limited Content: Religious content](https://help.match2one.com/en/articles/8282478-limited-content-religious-content.md)
- [Limited Content: Software download products & services, freeware & shareware](https://help.match2one.com/en/articles/8282592-limited-content-software-download-products-services-freeware-shareware.md)
- [Limited Content: Solicitation of funds/fund-raising](https://help.match2one.com/en/articles/8282629-limited-content-solicitation-of-funds-fund-raising.md)
- [Limited Content: Spy cams or surveillance equipment](https://help.match2one.com/en/articles/8282632-limited-content-spy-cams-or-surveillance-equipment.md)
- [Limited Content: Tattoos and body piercings](https://help.match2one.com/en/articles/8282648-limited-content-tattoos-and-body-piercings.md)
- [Limited Content: Ticket reselling](https://help.match2one.com/en/articles/8282655-limited-content-ticket-reselling.md)
- [Limited Content: Tolled numbers](https://help.match2one.com/en/articles/8282673-limited-content-tolled-numbers.md)
- [Limited Content: Travel](https://help.match2one.com/en/articles/8282686-limited-content-travel.md)
- [Limited Content: Weapons, knives, firearms and ammunition](https://help.match2one.com/en/articles/8282695-limited-content-weapons-knives-firearms-and-ammunition.md)
- [Prohibited Content](https://help.match2one.com/en/articles/8278803-prohibited-content.md)
- [Prohibited Content: Areas of questionable legality](https://help.match2one.com/en/articles/8282816-prohibited-content-areas-of-questionable-legality.md)
- [Prohibited Content: Deceptive products and services](https://help.match2one.com/en/articles/8282829-prohibited-content-deceptive-products-and-services.md)
- [Prohibited Content: Drugs and related paraphernalia](https://help.match2one.com/en/articles/8282842-prohibited-content-drugs-and-related-paraphernalia.md)
- [Prohibited Content: Endangered species products or services](https://help.match2one.com/en/articles/8282850-prohibited-content-endangered-species-products-or-services.md)
- [Prohibited Content: Fireworks and dangerous materials](https://help.match2one.com/en/articles/8282857-prohibited-content-fireworks-and-dangerous-materials.md)
- [Prohibited Content: Malware, phishing, and disallowed software behavior](https://help.match2one.com/en/articles/8282900-prohibited-content-malware-phishing-and-disallowed-software-behavior.md)
- [Prohibited Content: Non-indexed sites](https://help.match2one.com/en/articles/8283074-prohibited-content-non-indexed-sites.md)
- [Prohibited Content: Offensive or harmful content](https://help.match2one.com/en/articles/8283084-prohibited-content-offensive-or-harmful-content.md)
- [Prohibited Content: Piracy](https://help.match2one.com/en/articles/8283111-prohibited-content-piracy.md)
- [Prohibited Content: Sensitive advertising](https://help.match2one.com/en/articles/8283115-prohibited-content-sensitive-advertising.md)
- [Prohibited Content: Tobacco products](https://help.match2one.com/en/articles/8283119-prohibited-content-tobacco-products.md)
- [Prohibited Content: Trafficking or exploitation](https://help.match2one.com/en/articles/8283130-prohibited-content-trafficking-or-exploitation.md)
- [Prohibited Content: Unregulated user-generated content](https://help.match2one.com/en/articles/8283137-prohibited-content-unregulated-user-generated-content.md)
- [Prohibited Content: Information integrity and misleading content](https://help.match2one.com/en/articles/8282861-prohibited-content-information-integrity-and-misleading-content.md)