In order to point you in the right direction, we have calculated the average minimum CPC optimisation goal that our customers have used in their campaigns in different categories.

CPC values may be affected by different factors:

  • product category
  • banner quality

The actual cost of a click will often be lower than the optimisation goal. However, if an optimisation goal is set too low, it will affect the performance negatively since the algorithm becomes more limited.  

In the table below you'll find the calculated average CPC prices for different product categories. We recommend you take these values into consideration when setting your goals.

Our minimum CPC goal recommendations:

Product category

Recommended CPC goal value

Alcoholic Beverages and References

$2.10

Apparel

$1.10

Automotive and Vehicles

$2.50

Computers and Electronics

$2.00

Consumer Loans

$6.00

Cosmetics and Hygiene

$1.00

Dating

$1.90

Education

$1.80

Employment

$1.65

Family and Parenting

$1.70

Financial

$3.00

Fitness and Health

$2.00

Flowers and Gifts

$1.70

Food and Drink

$2.20

Gambling - Government-run lottery

$5.00

Gambling - Online gambling

$2.30

Gambling - Sports betting

$1.50

Health-care

$1.70

Home and Decor

$1.50

Hotels

$1.50

Insurance

$1.50

Internet Properties

$1.45

Jewelry

$1.50

Legal

$1.70

Music

$1.70

News

$2.70

Non Profit

$2.60

Office Supplies

$1.40

Online Advertising Companies

$1.50

Online Games

$2.00

Pets

$1.40

Pharmaceuticals and Supplements

$1.90

Premium Services

$1.50

Print and Publications

$2.00

Real Estate

$1.45

Retail

$2.30

Software and Web Apps

$2.20

Sporting Goods

$2.50

Sports and Events

$1.60

Telecommunications

$2.50

Television

$2.50

Tobacco and Smoking Products

$2.30

Toys/Games

$1.80

Travel Destinations

$2.50

Travel Services

$2.40

 

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