Campaigns

Creating and managing Match2One campaigns

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20 articles in this collection
Written by Mikael Kreuger, Match2One, Jonathan Olsson and 1 other

Campaign Setup

Available Channels

Written by Malgorzata Pietruszka
Updated over a week ago

Create new campaign

Written by Malgorzata Pietruszka
Updated over a week ago

Optimisation goal value

How to set the right goal for your campaign

Written by Malgorzata Pietruszka
Updated over a week ago

Campaign Models

What types of campaigns can I run?

Written by Mikael Kreuger
Updated over a week ago

Campaign budget

What to consider when setting a campaign budget

Written by Mikael Kreuger
Updated over a week ago

Advanced Targeting Settings

Written by Mikael Kreuger
Updated over a week ago

How to create a black- or whitelist

Select what sites you want your ads to been displayed on, or what sites/publishers you don't want to show your ads on

Written by Mikael Kreuger
Updated over a week ago

Managing Campaigns

User Status vs. Delivery Status

Written by Malgorzata Pietruszka
Updated over a week ago

Changing campaign optimisation

Can I change the optimisation goal for my campaign?

Written by Mikael Kreuger
Updated over a week ago

Editing a campaign

How to edit your campaign

Written by Malgorzata Pietruszka
Updated over a week ago

Pausing, stopping or reactivating campaigns

How to pause a campaign, stop, or reactivate it

Written by Mikael Kreuger
Updated over a week ago

Transferring campaign funds

A short guide on how to transfer funds from an existing campaign

Written by Match2One
Updated over a week ago

Campaign Models

Prospecting Campaign

Find new customers and make them aware of your brand

Written by Mikael Kreuger
Updated over a week ago

Retargeting Campaign

Bring back visitors that left your website without converting

Written by Mikael Kreuger
Updated over a week ago

Combination Campaign

Combine prospecting and retargeting in one campaign

Written by Mikael Kreuger
Updated over a week ago

Campaign Optimisation

Campaign optimisation

What do you want to achieve with your campaign?

Written by Match2One
Updated over a week ago

CPM Optimisation Goal

Cost Per Mille Optimisation

Written by Match2One
Updated over a week ago

CPC Optimisation Goal

Cost Per Click Optimisation

Written by Match2One
Updated over a week ago

CPA Optimisation Goal

Cost Per Acquisition Optimisation

Written by Match2One
Updated over a week ago

ROAS Optimisation Goal

Return On Ad Spend Optimisation

Written by Jonathan Olsson
Updated over a week ago