Match2One

Mikael Kreuger

Malgorzata Pietruszka

Creating and managing Match2One campaigns

Campaigns

Ad formats

What to consider when setting a campaign budget

Campaign budget

Potential Reach

Advanced Targeting Settings

Select what sites you want your ads to be displayed on or what sites you don't want to show your ads on

How to create a block- or allowlist

Contextual categories

Site Audiences

Campaign Setup

Can I change the optimisation goal for my campaign?

Changing campaign optimisation

Editing a campaign

User Status vs. Delivery Status

How to pause a campaign, stop, or reactivate it

Pausing, stopping or reactivating campaigns

A short guide on how to transfer funds from an existing campaign

Transferring campaign funds

Managing Campaigns

Campaign Models

Find new customers and make them aware of your brand

Prospecting

Bring back visitors that left your website without converting

Retargeting

Contextual

What do you want to achieve with your campaign?

Campaign objective

How to set the right goal for your campaign

Optimisation goal value

CPM Optimisation

CPC Optimisation

CPA Optimisation

ROAS Optimisation

Jonathan Olsson

Campaign Optimisation

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