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Campaigns
Creating and managing Match2One campaigns
+1
20 articles in this collection
Written by
Mikael Kreuger,
Match2One,
Jonathan Olsson
and 1 other
Campaign Setup
Available Channels
Written by
Malgorzata Pietruszka
Updated over a week ago
Create new campaign
Written by
Malgorzata Pietruszka
Updated over a week ago
Optimisation goal value
How to set the right goal for your campaign
Written by
Malgorzata Pietruszka
Updated over a week ago
Campaign Models
What types of campaigns can I run?
Written by
Mikael Kreuger
Updated over a week ago
Campaign budget
What to consider when setting a campaign budget
Written by
Mikael Kreuger
Updated over a week ago
Advanced Targeting Settings
Written by
Mikael Kreuger
Updated over a week ago
How to create a black- or whitelist
Select what sites you want your ads to been displayed on, or what sites/publishers you don't want to show your ads on
Written by
Mikael Kreuger
Updated over a week ago
Managing Campaigns
User Status vs. Delivery Status
Written by
Malgorzata Pietruszka
Updated over a week ago
Changing campaign optimisation
Can I change the optimisation goal for my campaign?
Written by
Mikael Kreuger
Updated over a week ago
Editing a campaign
How to edit your campaign
Written by
Malgorzata Pietruszka
Updated over a week ago
Pausing, stopping or reactivating campaigns
How to pause a campaign, stop, or reactivate it
Written by
Mikael Kreuger
Updated over a week ago
Transferring campaign funds
A short guide on how to transfer funds from an existing campaign
Written by
Match2One
Updated over a week ago
Campaign Models
Prospecting Campaign
Find new customers and make them aware of your brand
Written by
Mikael Kreuger
Updated over a week ago
Retargeting Campaign
Bring back visitors that left your website without converting
Written by
Mikael Kreuger
Updated over a week ago
Combination Campaign
Combine prospecting and retargeting in one campaign
Written by
Mikael Kreuger
Updated over a week ago
Campaign Optimisation
Campaign optimisation
What do you want to achieve with your campaign?
Written by
Match2One
Updated over a week ago
CPM Optimisation Goal
Cost Per Mille Optimisation
Written by
Match2One
Updated over a week ago
CPC Optimisation Goal
Cost Per Click Optimisation
Written by
Match2One
Updated over a week ago
CPA Optimisation Goal
Cost Per Acquisition Optimisation
Written by
Match2One
Updated over a week ago
ROAS Optimisation Goal
Return On Ad Spend Optimisation
Written by
Jonathan Olsson
Updated over a week ago