There are 2 different types of statuses related to your campaigns:
User Status
Delivery Status
User Status represents a user's action on a campaign: activation, pause or stop, whereas Delivery Status tells you precisely what is currently going on with your campaign and if any issues need to be resolved.
Delivery Status Definitions:
Status | Definition | Available actions |
Active | Campaign is receiving impressions and running without issues | Pause or Stop |
Pending | Definition + cases:
|
|
Paused | User has paused the campaign | Reactivate or Stop |
Ended | Campaign has reached its 'End date' - to reactivate it you need to update the Campaign Schedule | Reactivate by updating the 'End date' |
Stopping | Campaign has been stopped but will run until it runs out of budget (optional) | Reactivate, Pause, or Stop completely |
Stopped | Campaign has been stopped | - |
Archiving | Campaign didn't receive any impression for the last 30 days, and it now started the archiving procedure | - |
Archived | Campaign went through the archiving process and is now Archived | - |
Rejected | Our Customer Success Team has rejected your campaign | - |