Note: Potential Reach calculation is only available for Prospecting and Retargeting campaigns.

When creating a new campaign, you'll notice the Potential Reach widget on the right side of the Campaign Manager window. Potential Reach shows an estimated reach for your campaign so you can better understand the potential impact of your targeting and settings selections and adjust your campaign budget accordingly.

As you select your campaign's settings, you'll see projected numbers of weekly impressions and weekly spend and information on settings decreasing potential reach the most.

Important to know: It's essential to keep in mind that our forecasts are estimates, and although we aim for accuracy, they do not guarantee the exact performance of your campaign.