Campaign Models

What types of campaigns can I run?

Mikael Kreuger avatar
Written by Mikael Kreuger
Updated over a week ago

When running display advertising, there are three essential ways of doing it. In Match2One, they are called Prospecting, Retargeting, and Contextual.


In order to drive new visitors to your website and increase your retargeting audience, prospecting is a powerful tool.

Target completely new prospects and optimise based on where you get results. This way, you will find audiences you didn't know you had and effectively increase your retargeting audience.

Read more on Prospecting.


The most cost-efficient way of display advertising is to retarget the visitors who have previously visited your site - yet not converted. 

Since they have shown an initial interest in your company and products, there is a much higher chance of them interacting with your ads and eventually converting compared to an unknown prospect.

We recommend always having a retargeting campaign active to reconnect with lost visitors and increase conversion rates.

Read more on Retargeting.


Contextual model as a branding strategy will help you specify and reach the most relevant placements for your brand or products. Rather than focusing on who sees your ads, contextual is all about where your ads are shown.

In the campaign setup, you can select specific contextual categories you want your ads to be displayed alongside.

Read more on Contextual.

Combination (deprecated)

Important: This campaign model was deprecated - active Combination campaigns will continue running. However, you won't be able to launch new campaigns using this model.

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