In a campaign optimised towards Clicks (CPC goal), the AI will be targeting the audience that is most likely to click your ads and visit your landing page. The more clicks the campaign gets, the better the AI will become in targeting the right audience, always optimising toward lower CPC.
In order to point you in the right direction, we have calculated the average minimum CPC optimisation goal that our customers have used in their campaigns in different categories.
CPC values may be affected by:
product category
banner quality
The actual cost of a click will often be lower than the optimisation goal. However, if an optimisation goal is set too low, it will negatively affect performance since the algorithm becomes more limited.
In the table below, you'll find the calculated average CPC prices for different product categories. We recommend you consider these values when setting your goals.
Our minimum CPC goal recommendations:
Product category | Prospecting | Retargeting | Combination |
Average | $2.21 | $3.59 | $2.62 |
Alcoholic Beverages and References | $2.27 | $3.43 | $2.62 |
Apparel | $1.47 | $3.08 | $1.95 |
Automotive and Vehicles | $2.35 | $3.94 | $2.82 |
Computers and Electronics | $2.01 | $3.43 | $2.44 |
Consumer Loans | $4.25 | $7.94 | $5.36 |
Cosmetics and Hygiene | $2.43 | $3.82 | $2.85 |
Dating | $1.78 | $2.85 | $2.10 |
Education | $2.31 | $3.57 | $2.69 |
Employment | $2.49 | $3.40 | $2.76 |
Family and Parenting | $1.95 | $2.71 | $2.18 |
Financial | $3.25 | $5.94 | $4.06 |
Fitness and Health | $2.71 | $3.95 | $3.08 |
Flowers and Gifts | $1.91 | $3.43 | $2.36 |
Food and Drink | $2.27 | $3.43 | $2.62 |
Gambling | $2.43 | $3.48 | $2.75 |
Healthcare | $1.76 | $2.88 | $2.09 |
Home and Decor | $2.67 | $3.39 | $2.89 |
Hotels | $1.77 | $2.29 | $1.92 |
Insurance | $1.99 | $4.08 | $2.61 |
Internet Properties | $1.67 | $2.19 | $1.82 |
Jewelry | $1.74 | $2.93 | $2.10 |
Legal | $2.76 | $7.95 | $4.32 |
Music | $1.78 | $2.85 | $2.10 |
News | $1.72 | $2.82 | $2.05 |
Non Profit | $1.99 | $2.93 | $2.27 |
Office Supplies | $2.66 | $3.98 | $3.06 |
Online Advertising Companies | $1.69 | $2.94 | $2.06 |
Online Games | $1.78 | $2.85 | $2.10 |
Pets | $1.83 | $2.53 | $2.04 |
Pharmaceuticals and Supplements | $1.91 | $2.80 | $2.18 |
Premium Services | $2.66 | $3.98 | $3.06 |
Print and Publications | $1.97 | $2.99 | $2.28 |
Real Estate | $1.77 | $4.10 | $2.47 |
Retail | $2.63 | $3.26 | $2.82 |
Software and Web Apps | $2.31 | $3.42 | $2.64 |
Sporting Goods | $2.56 | $3.28 | $2.78 |
Sports and Events | $2.16 | $3.15 | $2.46 |
Telecommunications | $2.62 | $3.62 | $2.92 |
Television | $2.66 | $3.64 | $2.96 |
Tobacco and Smoking Products | $2.46 | $3.31 | $2.71 |
Toys/Games | $1.74 | $2.93 | $2.10 |
Travel Destinations | $1.92 | $4.67 | $2.74 |
Travel Services | $1.82 | $3.97 | $2.46 |