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How to create a block- or allowlist
How to create a block- or allowlist

Select what sites you want your ads to be displayed on or what sites you don't want to show your ads on

Mikael Kreuger avatar
Written by Mikael Kreuger
Updated over a week ago

If you want to select specific websites/publishers to show your ads, you can create an allowlist. If you want to make sure your ads don't appear on particular sites, you can create a blocklist.

Blocklists

By adding sites to a blocklist you prevent any of your ads from being displayed on these sites. Match2One will still purchase ads on all other sites.

Allowlists

By adding sites to an allow list, you will only show your ads on the sites selected and block all other sites.


Note: To add a block- or allowlist to a campaign, you need to have access to Advanced Targeting Settings. If you don't have it activated, please contact Match2One support.

Creating a block- or allowlist

1. Go to your 'Tools' section and click the '+ Create New' button in the top right corner.

2. Select list type - block list or allow list.

3. Name your list.

4. Enter domains separated by comma-, space, or line. Enter only the hostnames, for example, match2one.com. Do not use: 'http://', 'https://', nor 'www' before the domain name.

Note: To create block- or allowlists and see the 'Tools' section in the UI, you need to have access to Advanced Targeting Settings. If you don't have it activated, please contact Match2One support.

Adding a block- or allowlist to a campaign

1. In the Campaign Setup go to the 'Budget & Targeting' step and scroll down to the 'Advanced Targeting Settings'. Click on this option, and locate the 'Domains' setting.

2. By default we'll be targeting domains automatically, however, if you want to exclude (blocklist) or include (allowlist) specific domains, select 'Blocklist' or 'Allowlist' accordingly.

3. Under the selected option, you'll see a drop-down list with lists of domains already created in your account. You can also create a new list by clicking the '+ New Domain List' button. In the drop-down, select all lists you want to add to your campaign - they will appear below the drop-down menu and will be included in your campaign.

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