When you’re planning to run a programmatic display campaign, it’s important to know what are the most popular and effective banner sizes. This is a critical component in running a programmatic campaign, and will determine the campaign reach, and what inventory you can access. Display-banner dimensions are controlled by publishers, and the inventory or ad-slots they make available on their site.

The minimum ads set

We highly recommend using the six most popular ad sizes as a minimum, but the more different sizes you add, the better reach, and therefore results, your campaign will have.

99% of all ad impressions are made up of these 6 sizes:

  • 300×250 Medium Rectangle - 40% of global frequency
  • 728×90 Leaderboard - 25% of global frequency
  • 320×50 Mobile Leaderboard - 12% of global frequency
  • 160×600 Wide Skyscraper - 12% of global frequency
  • 300x600 Halfpage - 5% of global frequency
  • 970x90 Large Leaderboard - 5% of global frequency

All accepted ad sizes

Most popular desktop ads sizes:

  1. 300x250 Medium Rectangle - 40% of global inventory
  2. 728x90 Leaderboard  - 25% of global inventory
  3. 160x600 Wide Skyscraper - 12% of global inventory
  4. 300x600 Half Page - 5% of global inventory
  5. 970x90 Large Leaderboard - 5% of global inventory
  6. 970x250 Billboard - 1% of global inventory
  7. 336x280 Large Rectangle - <1% of global inventory
  8. 120x600 Skyscraper - <1% of global inventory
  9. 200x200 Small Square - <1% of global inventory
  10. 250x250 Square - <1% of global inventory
  11. 120x240 Vertical Banner - <1% of global inventory
  12. 468x60 Full Banner - <1% of global inventory
  13. 234x60 Half Banner - <1% of global inventory

Most popular mobile ads sizes:

  1. 320x50 Mobile Leaderboard - 12% of global inventory
  2. 320x480 Mobile Interstitial - <1% of global inventory
  3. 360x50 Mobile Banner - <1% of global inventory
  4. 320x100 Mobile Billboard - <1% of global inventory

For the full list of different ad sizes check our blog article.

Did this answer your question?