What is a Retargeting Campaign?
Retargeting uses technology that collects data and observes the behavior of users that have already visited a business’s website, showing ads to people that might be slipping away, e.g. adds a product to a cart, then leaves.
Retargeting is a very cost-efficient channel that directs the media-spend to consumers who have already shown interest in your brand, and have a high chance of converting. This is a “must” for all e-commerce businesses.
This campaign type will show ads to existing customers and users that visited your site without becoming customers in the first place.
- Prevent potential customers from slipping away
- Re-engage existing customers