What is a Retargeting Campaign?
A retargeting campaign helps you reach users who have previously visited your website and already shown interest in your brand or service.
Users may visit your website, explore your offering, start a registration or take another action without completing the desired conversion. Retargeting allows you to reach these users again with relevant ads, encouraging them to return and continue their journey.
Since retargeting focuses on users who are already familiar with your brand, it can be an effective way to re-engage previous visitors and drive them towards your campaign goal.
Depending on your setup and available audience segments, retargeting can also be used to reach users at different stages of the customer journey.
Retargeting campaigns can help you:
Re-engage users who have previously visited your website
Bring potential customers back to your site
Reach users who started but did not complete a desired action
Move users further along the customer journey
Re-engage existing customers
Related articles: