What is a retargeting campaign?
Retargeting uses technology that collects data and observes behaviour of users that have already visited a business’s website, sending ads to people that might be slipping away, e.g. adds product to cart, then leaves. Retargeting is a very cost-efficient channel, and directs the media-spend to consumers who have already shown interest in your brand, and have a high chance of converting. This is a “must” to all eCommerce businesses.
This campaign type will show ads to existing customers and users that visited your site without becoming customers the first time.
- Catching customers from slipping away
- Re-engage existing customers
How to create a retargeting campaign?
- Click the new campaign button in the top right corner in the Dashboard page
2. Select Keep customers (retargeting) campaign model.