What is a prospecting campaign?
Prospecting is when a programmatic solution collects data and develops an understanding of a business’s target audience, and match these learnings and patterns with the online-population of consumers, to deliver the right ads, at the right time, to users that are the most likely to convert into new customers. Match2One is using smart Artificial Intelligence to find patterns, and automatically optimise your campaign to the users that are the most likely to convert into new customers.
This campaign type will show ads to users that are new
- Increases the number of users that come to your site
- Efficient for scaling your business
How to create a prospecting campaign?
- Click the new campaign button in the top right corner in the Dashboard page
2. Select Find new customers (prospecting) campaign model.