Ad space is bought and sold through virtual auctions, and as in all auctions, prices are dependent on demand. The more advertisers who are interested in one particular impression, the higher the cost will be. So what exactly are we paying for when running your campaigns?

We receive a lot of questions if we are buying by CPC (Cost Per Click) or CPA (Cost Per Acquisition). This is not the case.
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Match2One is paying ads by CPM (Cost Per Mille = Cost Per Thousand Impressions), which means that we are trying to buy the best possible inventory for you to reach the best audience for your campaign. Our AI works day and night just to find that audience and bid the highest quality impressions at the lowest possible price, but also determine where your budget will be most effective.