Campaign with a Conversions (CPA goal) optimisation goal allows you to target users similar to those who have already made acquisitions on your website - that could be everything from buying one of your products to signing up for a newsletter. Our AI will search for the audience most likely to convert at the lowest price possible.
Setting the right CPA goal might feel more complicated in the first place, but once you find more details on your clients' habits, you'll be able to predict the correct value easily. General guidance is to determine the goal value based on the margin.
Average Order Value | $10.00 | $100.00 | $1000.00 |
Recommended CPA goal | $7.00 | $70.00 | $700.00 |
Examples:
Example customer 1:
Ecommerce
Selling Product X for $1000
Profit margin on Product X is 30%
Conversion goal (CPA) should be set to $300, as this is the maximum you can spend to break even
Example customer 2:
Lead generator
E-mail sign-up
One Sign-up is valued at $5
The CPA Optimisation Goal is set to $5
Average CPA goal values (historical averages):
Daily conversions | Prospecting | Retargeting | Combination |
Average | $81.53 | $16.03 | $61.88 |
0 - 2 | $250.00 | $65.39 | $194.62 |
2 - 5 | $160.00 | $40.73 | $124.22 |
5 - 10 | $85.00 | $25.33 | $67.10 |
10 - 30 | $65.00 | $17.31 | $50.69 |
>30 | $49.54 | $12.22 | $38.34 |
Note: CPA-optimised campaigns require Conversion Tracking to be installed (Standard or Advanced, if you want to track the exact order value for each conversion).