When you’re planning to run a programmatic display campaign, it’s important to know which banner sizes are most popular and effective. This is a critical component in running a programmatic campaign, and will determine the campaign reach and what inventory you can access. Display-banner dimensions are controlled by publishers and by the inventory or ad slots they make available on their sites.
The minimum ads set
We highly recommend using the six most popular ad sizes as a minimum, but the more different sizes you add, the better reach and, therefore, results your campaign will have.
99% of all ad impressions are made up of these 6 sizes:
300×250 Medium Rectangle - 40% of global frequency
728×90 Leaderboard - 25% of global frequency
320×50 Mobile Leaderboard - 12% of global frequency
160×600 Wide Skyscraper - 12% of global frequency
300x600 Halfpage - 5% of global frequency
970x90 Large Leaderboard - 5% of global frequency
All accepted ad sizes
Most popular desktop ad sizes:
300x250 Medium Rectangle - 40% of global inventory
728x90 Leaderboard - 25% of global inventory
160x600 Wide Skyscraper - 12% of global inventory
300x600 Half Page - 5% of global inventory
970x90 Large Leaderboard - 5% of global inventory
970x250 Billboard - 1% of global inventory
336x280 Large Rectangle - <1% of global inventory
120x600 Skyscraper - <1% of global inventory
200x200 Small Square - <1% of global inventory
250x250 Square - <1% of global inventory
120x240 Vertical Banner - <1% of global inventory
468x60 Full Banner - <1% of global inventory
234x60 Half Banner - <1% of global inventory
Most popular mobile ad sizes:
320x50 Mobile Leaderboard - 12% of global inventory
320x480 Mobile Interstitial - <1% of global inventory
360x50 Mobile Banner - <1% of global inventory
320x100 Mobile Billboard - <1% of global inventory
For the full list of different ad sizes, check our blog article.