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What is the lookback window for attributing conversions?
What is the lookback window for attributing conversions?
Malgorzata Pietruszka avatar
Written by Malgorzata Pietruszka
Updated over a week ago

A lookback window is a period of time after an ad is clicked or viewed, within which conversion can be attributed to that ad.

The default lookback window setting is 7 days for post-view conversions and 30 days for post-click conversions.

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