Match2One

A lookback window is a period of time after an ad is clicked or viewed, within which conversion can be attributed to that ad. 

The default lookback window setting is 7 days for post-view conversions and 30 days for post-click conversions.

<a href="https://help.match2one.com/en/articles/726053-what-are-post-view-conversions">What are post-view conversions?</a>

<a href="https://help.match2one.com/en/articles/726023-what-are-post-click-conversions">What are post-click conversions?</a>

What is the lookback window for attributing conversions?

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