What is a Retargeting Campaign?
Retargeting uses technology that collects data and observes the behavior of users that have already visited a business’s website, showing ads to people that might be slipping away, e.g. adds a product to a cart, then leaves.
Retargeting is a very cost-efficient channel that directs the media-spend to consumers who have already shown interest in your brand, and have a high chance of converting. This is a “must” for all e-commerce businesses.
This campaign type will show ads to existing customers and users that visited your site without becoming customers in the first place.
Prevent potential customers from slipping away
Re-engage existing customers