Brand safety exclusions | Match2One Help Center

For contextual campaigns, in addition to specific content category selection, we provide an option to exclude content categories unsuitable for your brand and/or products.

We always cover the highest level of risk for all unwanted context categories. For exclusions, you can choose the following categories:

Category	Description
Adult and Explicit Sexual Content	Illegal sale, distribution, and consumption of child pornography Explicit or gratuitous depiction of sexual acts and/or display of genitals, real or animated
Arms and Ammunition	Promotion and advocacy of Sales of illegal arms, rifles, and handguns Instructive content on how to obtain, make, distribute, or use illegal arms Glamorization of illegal arms for the purpose of harm to others Use of illegal arms in unregulated environments
Crime or Harmful Acts or Human Right Violations	Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity – Explicit violations / demeaning offenses of human rights (e.g., human trafficking, slavery, self-harm, animal cruelty, etc.), Harassment or bullying of individuals and groups
Death Injury or Military Conflict	Promotion, incitement, or advocacy of violence, death, or injury Murder or willful bodily harm to others Graphic depictions of willful harm to others Incendiary content provoking, enticing, or evoking military aggression Live action footage/photos of military actions & genocide or other war crimes
Online piracy	Pirating, copyright infringement, & counterfeiting
Hate speech or Acts of Aggression	Behavior or content that incites hatred, promotes violence, vilifies, or dehumanizes groups or individuals based on race, ethnicity, gender, sexual orientation, gender identity, age, ability, nationality, religion, caste, victims and survivors of violent acts, and their kin, immigration status, or serious disease sufferers.
Obscenity and Profanity	Excessive use of profane language or gestures and other repulsive actions that shock, offend, or insult.
Illegal Drugs or Tobacco or Vaping or Alcohol	Promotion or sale of illegal drug use – including abuse of prescription drugs. Federal jurisdiction applies but is allowable where legal local jurisdiction can be effectively managed. Promotion and advocacy of tobacco and, e-cigarette (vaping) & alcohol use for minors
Spam or Harmful Content	Malware/phishing
Terrorism	Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society
Sensitive Social Issues	Insensitive, irresponsible, and harmful treatment of debated social issues and related acts that demean a particular group or incite greater conflict.