When using our Campaign Generator or creating your campaign manually you will be asked what you want to achieve with your campaign. This gives our algorithm optimisation tool a goal to work towards. To know what is the best fit for your campaign, continue to read below!

Brand Awareness

In short, brand awareness is all about customers recognising your brand. With Programmatic Advertising, the goal is to publish as many ads as possible based on your budget, to increase the awareness of your brand.

To maximize your brand awareness, the optimisation type will be set to Cost Per Mille (Thousand Impressions) - CPM.

Website visitors 

It's all about clicks. When choosing this option with Programmatic Advertising, the goal is to drive as many visitors as possible to your site, based on your budget and campaign goals. The algorithms will adapt to find people who not only see your ads but also click on them and end up on your landing page!

To increase your amount of visitors, the optimisation type will be set to Cost Per Click - CPC.


With our tracking installed, your campaigns may be optimised towards conversions, where the Artificial Intelligence searches for the audience that is most likely to convert - at the lowest price possible.

Our algorithm will work so that it targets users similar to those who already made acquisitions on your website. An acquisition could be everything from buying one of your products to signing up for a newsletter. 

To optimise towards conversions, the optimisation type will be set to Cost Per Acquisition - CPA.


Return On Ad Spend is a digital advertising metric used to measure the effectiveness of a campaign by looking at how much customers spend. Rather than only focusing on how many conversions an advertising campaign has generated, ROAS also gives you information on how much revenue those customers have generated.

In Match2One's platform you can set a ROAS goal that our AI will automatically optimise toward. Choose "ROAS goal" when setting up a new campaign after installing our conversion pixel (with order value) on your website to start a ROAS optimised campaign.

To optimise towards highest return on ad spend, the optimisation type will be set to Return On Ad Spend - ROAS.

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