Campaigns

Creating and managing Match2One campaigns

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18 articles in this collection
Written by Mikael Kreuger, Match2One, Jonathan Olsson and 1 other

Campaign Setup

Create new campaign

Written by Malgorzata Pietruszka
Updated over a week ago

Optimisation goal value

How to set the right goal for your campaign

Written by Malgorzata Pietruszka
Updated this week

Campaign Models

What types of campaigns can I run?

Written by Mikael Kreuger
Updated over a week ago

Campaign Budget

What to consider when setting a campaign budget

Written by Mikael Kreuger
Updated over a week ago

Advanced Targeting Settings

Written by Mikael Kreuger
Updated over a week ago

How to create a black- or whitelist

Select what sites you want your ads to been displayed on, or what sites/publishers you don't want to show your ads on

Written by Mikael Kreuger
Updated over a week ago

Managing Campaigns

Changing campaign optimisation

Can I change the optimisation goal for my campaign?

Written by Mikael Kreuger
Updated over a week ago

Editing a campaign

How to edit your campaign

Written by Malgorzata Pietruszka
Updated over a week ago

Pausing, stopping or reactivating campaigns

How to pause a campaign, stop, or reactivate it

Written by Mikael Kreuger
Updated over a week ago

Transferring campaign funds

A short guide on how to transfer funds from an existing campaign

Written by Match2One
Updated over a week ago

Campaign Models

Prospecting Campaign

Find new customers and make them aware of your brand

Written by Mikael Kreuger
Updated this week

Retargeting Campaign

Bring back visitors that left your website without converting

Written by Mikael Kreuger
Updated this week

Combination Campaign

Combine prospecting and retargeting in one campaign

Written by Mikael Kreuger
Updated this week

Campaign Optimisation

Campaign Optimisation

What do you want to achieve with your campaign?

Written by Match2One
Updated over a week ago

CPM Optimisation Goal

Cost Per Mille Optimisation

Written by Match2One
Updated over a week ago

CPC Optimisation Goal

Cost Per Click Optimisation

Written by Match2One
Updated over a week ago

CPA Optimisation Goal

Cost Per Acquisition Optimisation

Written by Match2One
Updated over a week ago

ROAS Optimisation Goal

Return On Ad Spend Optimisation

Written by Jonathan Olsson
Updated over a week ago