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Campaigns
Creating and managing Match2One campaigns
+1
18 articles in this collection
Written by
Mikael Kreuger,
Match2One,
Jonathan Olsson
and 1 other
Campaign Setup
Create new campaign
Written by
Malgorzata Pietruszka
Updated over a week ago
Optimisation goal value
How to set the right goal for your campaign
Written by
Malgorzata Pietruszka
Updated this week
Campaign Models
What types of campaigns can I run?
Written by
Mikael Kreuger
Updated over a week ago
Campaign Budget
What to consider when setting a campaign budget
Written by
Mikael Kreuger
Updated over a week ago
Advanced Targeting Settings
Written by
Mikael Kreuger
Updated over a week ago
How to create a black- or whitelist
Select what sites you want your ads to been displayed on, or what sites/publishers you don't want to show your ads on
Written by
Mikael Kreuger
Updated over a week ago
Managing Campaigns
Changing campaign optimisation
Can I change the optimisation goal for my campaign?
Written by
Mikael Kreuger
Updated over a week ago
Editing a campaign
How to edit your campaign
Written by
Malgorzata Pietruszka
Updated over a week ago
Pausing, stopping or reactivating campaigns
How to pause a campaign, stop, or reactivate it
Written by
Mikael Kreuger
Updated over a week ago
Transferring campaign funds
A short guide on how to transfer funds from an existing campaign
Written by
Match2One
Updated over a week ago
Campaign Models
Prospecting Campaign
Find new customers and make them aware of your brand
Written by
Mikael Kreuger
Updated this week
Retargeting Campaign
Bring back visitors that left your website without converting
Written by
Mikael Kreuger
Updated this week
Combination Campaign
Combine prospecting and retargeting in one campaign
Written by
Mikael Kreuger
Updated this week
Campaign Optimisation
Campaign Optimisation
What do you want to achieve with your campaign?
Written by
Match2One
Updated over a week ago
CPM Optimisation Goal
Cost Per Mille Optimisation
Written by
Match2One
Updated over a week ago
CPC Optimisation Goal
Cost Per Click Optimisation
Written by
Match2One
Updated over a week ago
CPA Optimisation Goal
Cost Per Acquisition Optimisation
Written by
Match2One
Updated over a week ago
ROAS Optimisation Goal
Return On Ad Spend Optimisation
Written by
Jonathan Olsson
Updated over a week ago